About Us

OUR STORY:

The Lenox Gypsy started as a dream and secret Pinterest board created by 15-year-old Ally Sartin. She began working in boutiques at the age of 14, modeling clothing in exchange for clothes. Ally then began officially working in retail at the age of 15, learning and working for multiple boutiques over the next 7 years. Within those 7 years, she graduated with her marketing degree in August 2021 from the University of Tennessee at Martin. Being raised by entrepreneur parents, with multiple successful businesses, Ally has had an entrepreneurial spirit since a very young age. Owning + operating her own boutique was something both her parents encouraged and knew they would help make happen one day. The Lenox Gypsy transitioned from dream to reality in December of 2021.

Jenna Howell joined The Lenox Gypsy in 2022 as Ally’s first employee, stepping into the dream as it was just becoming reality. From day one, Jenna instantly fell in love with everything about the boutique—the community it created, the confidence it inspired in customers, and the heart behind every detail. Being part of the foundation of the store allowed her to grow alongside the brand, helping shape its voice, customer experience, and everyday operations.

Jenna Howell’s story with The Lenox Gypsy began long before it ever became her career — it began as an answered prayer. What started as a simple job opportunity in 2022 quickly became something far more meaningful. Joining the boutique as Ally’s first employee, Jenna stepped into a growing dream and immediately felt connected to the heart behind it all: creating a space where women feel confident, welcomed, and seen.

Raised in Dyersburg, Tennessee, Jenna has always had a deep love for creativity, connection, and serving people well. As she pursued her Bachelor of Arts in Public Relations with a minor in Marketing at Union University, she also poured herself into helping build The Lenox Gypsy from the ground up. Over the years, the boutique became more than a workplace — it became a place where her passions, gifts, and faith all came together in a way she never could have planned on her own.

Through every season of growth, Jenna watched the Lord open doors, provide opportunities, and faithfully guide her steps. What once felt like a quiet dream slowly unfolded into a calling she now carries with so much gratitude. On May 2, 2026, Jenna graduated from Union University with not only a degree, but a full-circle understanding of God’s perfect timing and provision. 

On May 9, 2026 — just one week after graduating from Union University — Jenna celebrated the grand reopening of The Lenox Gypsy, marking the beginning of an exciting new chapter. Surrounded by the people who have supported and encouraged her along the way, it was a day filled with gratitude, joy, and a full-circle reminder of the Lord’s faithfulness through every season.

What once started as a dream and an answered prayer has now become something Jenna is proud to continue growing alongside her incredible team. With a heart for making every customer feel confident, welcomed, and cared for, Jenna is excited to serve the community and help with any and all of your shopping needs!